Armani Beauty Fragrance Reveal
With just one week from brief to delivery, our team produced a fragrance campaign with 12+ deliverables, including "first impression" videos, hero assets, and custom animations. The content effectively engaged our client's audience and helped drive excitement around the new fragrance.
At Middlebeck Media, we pride ourselves on our ability to produce high-quality content even on super tight deadlines. We were recently tasked with creating a fragrance campaign with a rapid turnaround time for one of our clients. Our team quickly got to work storyboarding, producing, shooting, and editing the campaign, and just a week after receiving our brief, we had planned, shot, and delivered 12 unique deliverables for the campaign - including 'first impression' videos of the talent conducting blind smell tests of the fragrance, and hero assets focusing on the new bottle design.
To give the videos a structured Q&A feel, we built custom animated titles that helped with the overall pacing of the content, providing the client with a mix of assets to drive engagement with their audience.
Our team's ability to work quickly and efficiently is unmatched, and we are really proud of the content we produced for this campaign and the engagement our client was able to achieve with the content.
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